Beauty Matching Engine (BME), in collaboration with By Terry has designed a new digital assistant that delivers a more personalized online experience for customers.
BME and By Terry
BME, founded by Nidhima Kohli in 2019, is a reliable tech solution for beauty specific retailers, supermartkets, online shops and brands. It is a white-labeled AI-based personalization engine that predicts and personalizes the product choices customers are more likely to buy, from the previous searches and shopping habits of customers, with which it gives personalized product recommendations.
By Terry, founded by Terry Gunzburg, who had already earned a place in the beauty industry with the invention of the "Touche Eclat" for YSL in 1998. Terry Gunzburg later launched her very own collection of luxury makeup and skincare products specially formulated to ensure professional makeup results and highly effective skincare results.
How it works.
The Beauty Matching Engine (BME) allows consumers enter and submit their information, the Digital Beauty Assistant includes interactive diagnostic style questions about skin type, skin concerns, hair and body concerns, and product or scent preferences. After getting the necessary information from the AI data, BME recommend products instantly. Also, it works passively by observing purchasing and browsing behaviour as previously mentioned.
The beauty customer experience has been upgraded because of the real-time proprietary beauty tech solution. This feature enables unique, personalized engagement at each touchpoint on their online shopping journey.