The question is raise from ultraviolet spectroscopy. Mainly from structure effect that affect the absorptions of UV spectroscopy.
Now let see what the word Auxochrome, bathochromic and hyperchromic shift means
b) bathchromic shift: modification of spectral band position in the absorption or emission spectrum the longer wavelengths.
c) the modification of spectral band position in the assumption or emission spectrum do a stronger wavelength.